our roots

Back in 2012 Managing Director, Joe Murdie was a talented photographer and he needed someone to make a video. He knew high-quality visual content was a key part of a standard marketing strategy. But the process was complicated, the price point too high, and the output underwhelming. So he set out to change that.

Seeing that video content was becoming a key part of standard marketing strategy, he set out to change that – and joined a new-era of agile, conscious business operators striving to create a different way of doing things in the video production industry.  Passionate about video and a firm believer in its engagement power, Joe wanted more than just great video – so he developed a business model that partnered simple yet quality visual content creation with a strong strategic purpose at an affordable price to ensure the end products created by The Film Crew offered long lasting value and achieved beyond its objectives.      


Joe has since then become an award-winning film maker and has grown the business to include a team of, not-just film makers, who all have the same vision for producing high quality content. 


We provide full end to end service from concept development, planning, resourcing, staging, shooting, to editing and distribution strategy.

Technical creative entrepreneurs: We don’t start with what will just look good, we start with what will work for your business. We take a good hard look at your goals and create technically perfect, beautiful framed visual content, with purpose.


We’re a small business too: We understand the pressures, the pain-points and the need for every dollar spent to deliver returns.


A partner for your business: We care beyond the brief. We actually care about your why. We will work closely with you to produce on-brand, purpose-led kick-ass deliverables that goes beyond the expected result.  


Pretty Sweet Lighting and Electrical is not your regular electrical company, they are also qualified and experienced lighting design and installation specialists. Wayne wanted a series of videos to help show some of the services they offer but to also give the viewer an idea of what working with Pretty Sweet is like. For this we created a collection of client story videos, like this one, each focusing on a different part of their service. 



Hear more about what Wayne has to say about working with us on their video project.

In 2019 Akarua Wines celebrated their 20th harvest! An outstanding feat for a Central Otago winery and they wanted to make a video series to showcase a few elements of the harvest and winery as a whole.      ​

We created 4 videos for them in this series, each focusing on a different element of the business: The Harvest Team, The Winery Team, 25 Steps Vineyard and The 20th Harvest party.



Hear more about what Zoe has to say about working with us on their video project.